star alignment

As the nation's largest celebrity talent buyer, our team helps to secure celebrities, athletes, artists and personalities as celebrity endorsers for our clients. Armed with a proven strategic approach, established relationships, and industry knowledge and expertise, The Marketing Arm offers our clients reduced risk, better terms, cost and time savings, and innovative ideas that result in effective programs.

And because our business is a mix of art and science, we created the Celebrity DBI, an index for brand marketers and agencies that determines a celebrity's ability to influence consumers when representing or endorsing a given brand. Frequently referenced by the media, the Celebrity DBI is a valuable tool for helping brands identify the right talent or property.

Our talent practice activates with the following services:

  • Celebrity endorsement

  • On-camera

  • Print

  • Voiceover

  • New media and videogames

  • Speaking engagements

  • Public relations appearances

  • Music bookings

  • Partnerships

  • Branded content


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