the science of sponsorship

What are the right properties for your brand?

What is your sports sponsorship really worth to your brand?

How much should you be paying for entitlements?

We can tell you.

With nearly 40 years of sponsorship experience across almost every property in sports, we help many of America's leading brands with their sponsorship strategy, activation, negotiation, and measurement. Dating back to 1975, The Marketing Arm's sports marketing practice pioneered sponsorship in sports. Today, we're reinventing the business, using science to ensure your brand gets the most from its sports sponsorship.